This policy sets out our policy on the privacy of the individual. We take your privacy seriously and information will be used in accordance with the United Kingdom law and regulation on data protection (in this policy called “Data Protection Requirements”).

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you place an order or otherwise communicate with us. BFBS Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25 May 2018.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

1. Data Controller

1.1. BFBS Ltd, registered in England and Wales with company number 13716275 is the controller and responsible for your personal data.

1.2. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Email address: ben@bfbsltd.co.uk

1.3. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

1.4. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. Your consent

Your use of this website signifies your consent to us collecting and using personal data about you as specified below in accordance with this policy statement. Should we choose to change these terms for any reason, the changes will be posted here so that you are always kept informed about the collection and use of your personal information, and when we disclose it.

3. Data security

3.1. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

3.2. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

4. The data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

4.1. Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender;

4.2. Contact Data includes billing address, delivery address, email address and telephone numbers;

4.3. Financial Data includes bank account and payment card details, note, however, that we do not store payment card details;

4.4. Transaction Data includes details about payments to and from you and other details of services you have purchased from us;

4.5. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website;

4.6. Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses;

4.7. Usage Data includes information about how you use our website, products and services;

4.8. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

5. How do we collect personal information about you and how is it used?

We use different methods to collect data from and about you including through:

5.1. Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

5.1.1. enquire about or request to order our products or services;

5.1.2. create an account on our website;

5.1.4. request that information about us or our products and services is sent to you;

5.1.5. enter a competition, promotion or survey; or

5.1.6. give us some feedback.

5.2. Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

5.3. Third parties or publicly available sources. We may receive personal data about you:

5.3.1. Technical Data from the following parties based inside or outside the European Economic Area (EEA):

5.3.1.1. analytics providers such as Google;

5.3.1.2. advertising networks; and

5.3.1.3. search information providers;

5.3.2. Contact, Financial and Transaction Data from providers of technical, payment and delivery services ;

5.3.3. Identity and Contact Data from data brokers or aggregators;

5.3.4. Identity and Contact Data from publicly available sources.

6. How we use your personal data

6.1. We will only use your personal data when the Data Protection Requirements allows us to. Most commonly, we will use your personal data in the following circumstances:

6.1.1. where we need to perform the contract we are about to enter into or have entered into with you;

6.1.2. where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;

6.1.3. where we need to comply with a legal or regulatory obligation.

6.2. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

7. Purposes for which we will use your personal data

7.1. Your personal data will be passed to potential venue or supplier for your event. Your personal data will not be passed to any other advertiser.

7.2. We may to use your personal data to:

7.2.1. create an order for products or services;

7.2.2. process your order, including managing payments;

7.2.3. manage our relationship with you which will include:

7.2.3.1. notifying you about changes to our terms or privacy policy;

7.2.3.2. asking you to leave a review or take a survey;

7.2.4. enable you to partake in a competition or complete a survey;

7.2.5. administer and protect our business and this website;

7.2.6. for training and customer service reasons if you phone us, as we may monitor and/or record phone conversations;

7.2.7. deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you;

7.2.8. use data analytics to improve our website, products/services, marketing, customer relationships and experiences;

7.2.9. make suggestions and recommendations to you about goods or services that may be of interest to you.

7.3. We may provide aggregate statistics about sales, customers, traffic patterns and information to third parties, but these statistics will not include any information that identifies you.

7.4. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

8. Marketing

8.1. We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

8.2. We require that advertisers on our site agree that they will not pass your personal data to anyone else.

9. Promotional offers from us

9.1. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

9.2. You will receive marketing communications from us if you have requested information from us and have not opted out of receiving that marketing.

10. Third-party marketing

We do not share your personal data with anyone for marketing purposes, other than the advertiser you have selected as a potential venue or supplier for your event.

11. Opting out

11.1. You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

11.2. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase or other transactions.

12. Change of purpose

12.1. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

12.2. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

12.3. Please note that we may process your personal data without your knowledge or consent, in compliance with the foregoing, where this is required or permitted by the Data Protection Requirements.

13. Disclosure of your personal data

13.1. We may have to share your personal data with:

13.1.1. service providers who provide IT and system administration services;

13.1.2. providers of logistics for the delivery of products ordered by you;

13.1.3. subcontractors who are to deliver a service we are to provide to you;

13.1.4. our professional advisers; and

13.1.5. regulators and other authorities in the United Kingdom who require reporting of processing activities in certain circumstances.

13.2. The personal data disclosed to third parties may:

13.2.1. relate to performance of our contract with you;

13.2.2. be necessary for our legitimate interests or to comply with a legal obligation;

13.2.3. be third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

13.3. We require all third parties to respect the security of your personal data and to treat it in accordance with the Data Protection Requirements. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

14. International transfers

14.1. We will not transfer your personal data out of the EEA without your consent. If we do, we will ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

14.1.1. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries;

14.1.2. Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries; and

14.1.3. Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

14.2. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

15. What are cookies and how do we deal with them?

15.1. We use cookies for personalised advertising, content, audience insights and product development across the ‘website’ www.bfbsltd.co.uk with the Google AdSense services, Google Analytics and the Google AdWords network.

15.2. A cookie is a piece of information that is stored on your computer’s hard drive. It is normally sent by a web server to you and enables the server to collect information back from your site visit.

15.3. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

16. How we use cookies

16.1. Cookies help to analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

16.2. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

16.3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.

16.4. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.